Market Segmentation
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Description
Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Market Segmentation
Learning Material
Covered in Topic(s)
| Company and Marketing Strategy: Partnering to Build Customer Relationships |
| Customer-Driven Marketing Strategy: Creating Value for Target Customers |